Responsible for generating long-term customer demand and to this end, contribute to the development of the marketing strategy for brand.

Responsible for developing and delivering according to the brand plan annually or quarterly, and margin on sales.

Initiate market research to gain consumer insights on product a market gaps, new products, campaign design, positioning, pricing, channels etc.

Determine marketing campaign and media-mix in consonance with brand strategy and objectives.

Liaise with sales team in relation to communicate the manufacturing plan and to gain market feedback