The Ideal candidate should:

• Hold at least a Bachelors in Business Administration. Masters in Business Administration will be preferred.
• Have at least 5 years of work experience in the relevant field. Computer Science background will be preferred.

Job Description:

• Implement micro-segmentation strategy roadmap and align it with organizational KPIs.
• Promote the utilization of micro-segmentation as a strategic tool for retention and ARPU enhancement.
• Ensure end to end smooth design / implementation of the campaigns as per plan.
• Involve in formation/improvement of churn prediction, SNA and cluster models to yield better campaign results.
• Carry out end to end BTL operations in coordination with all stake holders.
• Ensure proper tracking / reporting of campaigns and budgets.
• Ensure post campaign analysis is done to the satisfaction of the stakeholders.
• Ensure development/improvement in systems and processes for campaign implementation and ensure that they are followed.
• Manage improve control systems for monitoring take-ups analyses of the retention and revenue campaigns for gauging effectiveness of initiatives.
• Introduce internal audits to ensure quality in implementation.

Essentials Requirements:

• Good analytical thinking decision making ability
• Excellent presentation skills
• Strong business acumen
• Result orientation
• Ability to work under stress
• Proficiency in MS Office Suite