Marketing Executives contribute to develop integrated marketing campaigns with following Responsibilities
Marketing Executives contribute to develop integrated marketing campaigns with following Responsibilities:
• Liaising and networking witha range of stakeholders including customers, colleagues, suppliers and partner organizations;
• Communicating with target audiences and managing customer relationships;
• Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the campaign;
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
• Writing and proofreading marketing material;
• Liaising with designers and printers;
• Organizing photo shoots;
• Arranging the effective distribution of marketing materials;
• Maintaining and updating customer databases;
• Organizing and attending events such as conferences, seminars, receptions and exhibitions;
• Sourcing and securing sponsorship;
• Conducting market research, for example using customer questionnaires and focus groups;
• Contributing to, and developing, marketing plans and strategies;
• Managing budgets;
• Evaluating marketing campaigns;
• Monitoring competitor activity.
Supporting the Brand manager and other colleagues.