• Position is responsible for the trade marketing activities across the different channels and regions, in line with the overall Trade Marketing strategy, enabling the sales team and regions by providing the required support. Assist TMM in Intra departmental & regional collaboration or the ideation, planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions. Supports local teams in the execution of the activities and in achieving their sales and budget objectives, while ensuring the desired product benefits and brand values/equity are properly communicated

Job description:

Trade development:

• To ensure that correct POP (point of Purchase) data fed in the system through random authentication checks in the markets with help from S&D team
• Support regions for execution of regional plan in alignment with HQ guidelines and policies
• Co-ordination and communication of product, price and pack changes to Trade
• Arrangement of retailers training for new products/packages launches while coordinating with Admin/Training and S&D team

• Execution of annual merchandising plan
• Permanent on store/in store branding and merchandising like shop fascia/Canopies/availability signs/ window graphics/counter branding etc - creating touch point for the brand
• Out of home visibility through wall branding and identification/development of low cost and quality branding opportunities
• Franchise branding
• Temporary merchandising material Quantity assessment and subsequent requisition from HQ.
• Planning and distribution of POSM to S&D team
• Effective utilization of POSM by Merchandisers through coordination with S&D Teams.
• Ensure Merchandisers placements at Franchise as per agreed SOP
• Training and Development of Merchandisers to ensure high degree of Visibility.
• Develop KPIs setting and monitoring mechanism for the merchandisers in consultation with S&D teams
• Ensure quality and timely execution of all trade marketing activities of the vendors
• Maintenance of merchandising data base of all the permanent merchandising material and Giveaways.
• Audit of the Giveaways and POSM lying at S&D offices
• Develop a mechanism of check and balance for the distribution of Giveaways to end users and retailers
• Owning responsibility for the execution of all regional programs designed to increase presence

• Planning and development of all localized sales promotion activities in consultation with local S&D teams.
• Owning responsibility for the execution of all regional programs designed to increase sales
• Setting and agreeing the KPIs and key deliverables for the Sales promotion activities with the local S&D teams
• Arrangement of budgets/POS and other support material for the smooth execution of the sales promotion activities.

• Bachelor or Master’s degree preferably in Marketing or business management
• Minimum 02-03 years of experience in Trade marketing or similar job role and have a good understanding of Sales and marketing concepts.
• Experience of relevant industry would be more preferable.